Eastern University Library catalog › Results of search for 'Provider:Macmillan '

Your search returned 2 results.

	1.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Online access: Contributor biographical information \| Sample text \| Publisher description \| Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 AAM 1991] (1). Place hold Add to cart (remove)
	2.	Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson. by Adamson, Allen P. Edition: 1st ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2006Other title: Brand simple.Online access: Table of contents only \| Contributor biographical information \| Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ADB 2006] (1). Place hold Add to cart (remove)

Eastern University Library